Why I’m happy not to be “THE BEST” agent.

As a (very) competitive person, I’ll admit it used to frustrate me immensely when I’d see other agents proclaim to “the best”. I used to stay awake at night -sad I know, thinking what makes someone “the best” agent, what do I need to do to become it.

It also got me thinking - how do you define “The Best”. I’m sure there are agents in Poole that surpass my average of achieving 97.2% of the asking price and that there are agents who can sell properties faster than my average of 27 days. I’m certain there are agents with a lower fall through rate than mine, despite it being much less than the industry average. There will absolutely be agents that have won more awards than me. 

For the majority of my first 18 months in business I was obsessed with becoming the best agent but then after stumbling across what seems to be the new fad of content marketing I realised that literally NO ONE CARES.. except maybe my mum of course.

For over the past few years I have shifted my focus entirely from me trying to be the best to how can I best help other people. The best interests of my clients - past, present and future, are now at the heart of everything my agency does and I can honestly say my business has flourished as a consequence. More and more people are stopping in the office for a chat about what their next investment should be, or do I think this property is too expensive and I’m always happy to offer my opinion and try to help.

I’m no longer interested in being “the best”. Instead I want to be the most helpful.

So if you have a property related question please do give me a call on 01202 721999 and I’d be happy to offer my thoughts. I don’t know everything but I’m sure if I don’t have the answers I’ll know someone that does!